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You probably have a marketing internet strategy in place, however if you don’t then you really want to read this article. There are many people busily marketing without any kind of plan in place, and many are making sales. The main problem is that they’re using pure determination to make any sale they get, and an excess of effort.

If you have a proper marketing internet strategy in place then every sale you get will lead to potential future sales. So are you working excessively hard for very little money, or failing to leverage your efforts to their full effects you are leaving money on the table.

First of all you need a marketing internet strategy that works, so let us look at how you can put this in place.

If you’re an affiliate marketer you will be sending people to somebody else’s page to make a commission. This is a terrible plan so stop doing it. What yo need to do is send them to your own page and get them to sign up for your mailing list. Offer them something that they want in exchange for signing up, and you will begin to grow your list.

Then use your list to promote the actual affiliate products, as this way if they do not buy the first time, you can try again and again.

Not only that but you can try different products within the same niche, and either make more sales or in some cases make multiple sales to the same people.

If you send them directly to the affiliate link then they either buy or don’t buy, and if they do not you may never get their attention again.

If you concentrate on building a list you’ve got the ability of writing an email and instantly showing your offer to everybody on your list. This is how the gurus make their money, and I suggest you do the same.

You need to expand upon this idea if you wish to achieve your optimum internet marketing strategy.

Instead of just writing one email capture page, you should have a whole series. Not only should it give them the option to sign up to your list, but you should have multiple pages where they’ll sign up. Think “All roads lead to Rome” and you will get what I mean.

Not only should your marketing internet strategy be focused around the long term plan which is list building, but more than this it should be built around great follow up messages.

If you only send simple little emails that always promote something you will get a poor response from your list. But if you write a proper newsletter regarding your niche, you’ll notice you actually have people recommending your newsletter, and that is when things begin to come together.

Think of your long term success and work on a real plan to build your financial security. Don’t just work for now, work for the future.

Write quality emails to your list, and you’ll see a noticeable improvement in their responsiveness.

Learn more about home internet marketing business. Stop by Ben Brooks’s site where you can find out all about internet marketing strategies and what it can do for you.

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Including social media marketing in a business’ online marketing strategy has become widespread use for most companies. Be it a small company that is trying hard to make an impact on the online world or a company listed in the Fortune 500 companies. The use of social media has boomed during the last years, increasing its importance in the ‘eyes’ of search engines as well. As most search engine marketing experts have observed, social media marketing activities are getting a high quality ranking from search engines. That is because search engines are using social voting systems and bookmarking trends to determine quality sites. Being a social media friendly website means more ‘real’ people voting for it. Search engines term it as real feedback and hence pass on the benefit to them.

Going together with your SEO and SEM strategies, Social Media Marketing can be very effective. Social Media is updated at a good pace and search engines ‘love’ this trend. The most relevant elements to be included in your social media marketing and online reputation management strategy to get successful impact on your search engine rankings refer to:

* Including relevant and high quality content. The main aspect of any online success is going for a good content. It is the backbone of success stories.

* Maximising the number of links to your site. Genuine link building from similar webpages are very beneficial. They help in reaching to a good Page Rank.

* Include social bookmarking in your online marketing strategy.

* Use business blogs on a daily basis. Updated blogs becomes the mouth piece of the organisation and this leads to a good reputation amongst the ‘netizens’. Businesses of-late have recognised this feature and are getting good returns in terms of traffic and audience feedbacks.

* Create a strong online reputation for your business through social networking sites.

The above tools are very helpful if used properly. A badly designed blog with the ‘latest’ post “Merry Christmas” during June is a real blunder! It will be better not to have a blog rather than having one such. Also instead of monotonous looking blogs, conversation should be encouraged.

Social media impacts on your search engine rankings because:

* Most search engines (Google, Yahoo, MSN) trust social networking sites as a source for quality back links. They associate these as submitted by ‘real’ persons and hence pass on the benefit to the websites by giving them a good crawling rate.

* Search engines seem to give higher rankings to sites based on social media voting. This is another way to ‘gift’ you for being social.

* Search engines use Bookmarking and Social News sites to update their results.

* Social Media sites (Digg, Reddit, Stumbleupon, Delicious) are perceived as sites with authority.

The above is a list, if executed in a proper manner, will boost your online experience. Social media is evolving and changing day-in-and-day-out. The pace is ’super-sonic’ and hence businesses should try their best to match that to get the best result!

SysComm is a social media marketing, online reputation management and search engine marketing company. Click here to contact us.

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Most of us are by now familiar with the general use of Google Analytics as to monitor the performance of your online marketing strategy through your site. All those who have a blog or a website have learned how to use the report categories on the left hand side bar in Google Analytics. That’s how you can keep track of the number of visitors, time they spent on your site, landing page, demographics and many other useful data. Nevertheless, not that many appreciate the advantages of the Goals report in Google Analytics. That is mostly because it is not that straightforward in using it. Setting up Goals is a very good way to measure the success rate of your website. Especially for e-commerce businesses, this can be of great help. Here are the steps to setting up Goals and funnels in Google Analytics.

According to the Google Analytics official blog: ‘Goals (with a capital G) are a way to measure business objectives for your website in Google Analytics. Goals must correspond to a measurable action performed by your website’s visitor.’ As to be able to set goals, understanding how to define funnels is very important. According to the same source: ‘Usually the visitor action that’s associated with a goal involves multiple steps. Together these steps make up the Goal Funnel, or the sequence of steps that lead up to the successful completion of a Goal. Like the Goal itself, each of these steps must correspond to a measurable action, such as a page view of a specific page.’

1. Define your Goals Decide what you want to measure? (e.g: e-mail sign up, checkout confirmation page) Add Goal in Google Analytics based on what you want to measure. You can do that by clicking on Goals in the left hand menu, then click on the set up goals and funnels link to get started. Next click on the Add goal link on the left and fill in the following fields: Enter Goal Information and URL Destination. URL Destination refers to the page where you want to get your visitors to. It can be the page indicating the completed checkout process.

2. Goal Details

Add the Goal Value. The Goal value refers to the monetary return you estimate to get from a completed goal. Choose the Match Type. There are three options available as to set up your match type: head match, exact match and regular expression match. Choose the first option if your Goal page has variables in the URL that might change. E.g.:/checkout/?page=1&basket=12345, where the first part of the string URL will be matched. Choose Exact Match if your Goal page is a static URL and Regular Expression Match if your Goal page is actually a static URL that does not change.

3. Setting up Funnels Go to your website and map out the exact URL path of the process you would like to monitor as your Goals. This path is actually the funnel process.

4. Review your Goals After you have set your Goals and defined you Funnels, it is time to see where you find the results. You can see your Goal data straight from the Sites Overview page.

These are the main steps in setting up your Goals as well as define your Funnels. The report generated by your Goals can bring huge benefit to your understanding and monitoring of your site’s users.

SysComm is a social networking company, online reputation management and search engine marketing company. Click here to contact us. Get a totally unique version of this article from our article submission service

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Most successful web entrepreneurs today are utilizing networking as an ideal way to prospect and promote. Social networking commenced years ago as a way for people to generate friends and live in touch with others of similar interests via the net. After a while it has become an excellent way for businesses in making targeted and immediate contact using the masses.

Basically it’s a very quick and effective type of viral marketing. This can be great for anyone having a good reputation and not so great for the others.The success in social network marketing arises from successfully targeting and offering the right product on the right market. It is also about helping others.

You do not want to enter online community to the sole reason for selling. In the event you would you will quickly be discovered and can gain a negative reputation that you choose to absolutely don’t want on the internet.Your goal with social network should be to develop a brand by yourself. You do this by attraction marketing. The more you share your wealth of knowledge the greater you will become generally known as an expert within your field.

There is a range of other social traffic sites that may be utilized. Many of these are free to affix. There are many who have a basic monthly fee, but with these you will often have other services and benefits from the site.

It’s interesting to note a large number of companies are devoting efforts and people to developing specific social marketing strategies as they now fully realize the potential of this vehicle.The true key to effective online marketing hasn’t changed on the answer to regular effective social networking. You should approach it considering the attitude of giving instead of receiving.

Those that are successful with this are those that provide information needed to overcome a challenge or to fill a need, etc. They are involved with the spirit giving and not just taking.

Once a crowd of followers may be established it is then ethical to passively promote and market your business interests. You may probably have the ability to build a solid customer base from that strategy.

Kristoffer Patterson is a social networking enthusiast, he shares articles that will help you learn how to make the most of facebook for your internet marketing business.

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Even as Facebook was just becoming a household name, Twitter burst onto the scene, and has rapidly become one of the hottest social networking sites on the web today. It has taken a while for Internet marketeers to understand this incredibly useful marketing tool, especially as originally Tweeting was just regarded as an activity for socializing, as is texting. That’s not to say that every marketer has successfully capitalized off of this growing site, however. Good marketing is good marketing,whether it be a billboard or Tweet. You can definitely avoid these mistakes, though if you’ll just use some simple precautions before you start marketing on Twitter. Remember that Twitter is considered a social platform, so it’s very public and can easily give your business a wide exposure. Remember that Twitter marketing should be utilized intelligently, and do not forget that it can be abused if you are not cautious. We will cover a number of pitfalls to watch out for while marketing with Twitter in the following article.

The first and foremost mistake people make when marketing on Twitter is to, well, start with marketing. The worst outcomes, as contradictory as it may seem, start by introducing yourself as a profiteer. In the initial stages, your focus should on building strong relationships, winning the trust of people and being visible. By making these efforts, you will essentially receive permission from your market to proceed with your promotion. How do you take this permission? In participating and socializing as much as possible on Twitter. As you take part in the Twitter community and establish sociable relationships, you will come to be trusted - then, and only then, should you start to create a list of prospects and promote your product to them, thereby increasing the number of visitors to your site and your sales. Be extremely outgoing and friendly and make sure to use it daily. Do not be too mercenary and focused on business in your tweets, and don’t turn them into uninteresting advertisements. Yes, you have to be serious about marketing, but you need to add a dash of humor to it. It is a good idea to be natural and reveal your great personality. By assisting the audience in an entertaining method, they will appreciate you and will begin to trust you more over time. Be engaging and easy to deal with, that’s the secret to winning their hearts.

Sending spam in the form of tweets to the Twitter community at large is undoubtedly the greatest misstep individuals make while using the platform, as Twitter users will overlook such tweets. Conveying information in a brief, uncomplicated manner, tweets should be similar to a dinner conversation carried on at your evening meal. People who login to Twitter want to have some fun, have a good time by socializing. When they notice that they are being faced with spam, a sales pitch from someone they don’t even know, they instantly feel negative about it. The solution? Present yourself as a guest looking to enjoy their dinner time chat with them rather than blatantly sell to them. In every way possible, these tweets must be useful. Of course that doesn’t mean you aren’t able to promote through your tweets. You just need to provide your followers with a significant value before you send them marketing tweets. If you alternate between valuable ideas and some suggested products that you endorse, this will be received much better by the intended audience. With suggestions and endorsements instead of hard core advertising, you can effectively market with Twitter. This is, after all, a social network. With that in mind, be sociable. Be a person -not a corporation. A face, not a business. If you are able to be totally real and helpful in your approach, people will be willing to buy.

The first mistake to avoid is thinking that the people on Twitter are not smart - especially when it comes to spam. So if you intend to just spam people using Twitter, you will find yourself wasting your time constantly trying to gather new followers because your old followers will dump you quickly. When you tweet, it’s a powerful way to send out a message. Of course, if you do not present it correctly, your message does not come through clearly. Twitter is a social network, and the people who participate view it as such and do not want to be spammed with promotional advertising through such a medium. Keep in mind that, for those people who follow your sentiments, your Tweets need to be highly beneficial and give them a sense that they have learned something. Also, you need to remember that it will take some time to build trust with your followers. You’ll want them to see you as an expert in your field before you start trying to promote or sell them something. Actually, promotion is not a word that works well with Twitter, it really is all about recommendations here. Your best bet is to mix any recommendations (i.e. product promotions) into other tweets that you are sending out that provide information on a continuous basis. This technique will assure you profits from your recommendations and also shows that you know what your followers and the rest of the Twitter community expects.

As with any community, Twitter thrives on conversations among a variety of types of people. If you’re a dedicated marketer with a one-track mind focused on your sales, and your tweets are simply promotions for your product, you won’t get many followers or make many sales. So avoid this blunder if you hope to achieve success over the long haul. As you engage in a variety of conversations in the Twitter community, you will have the opportunity to establish yourself as a real authority in your particular market. Forging acquaintances with Twitter is not difficult. By building a group of similar minds behind you, a devoted crowd will gradually develop that will be keen to any tweet you send their way.

By avoiding the above Twitter mistakes, you can start making some money from Twitter. Recently I created a Sales Page Theme, Magic Article Rewriter twitter accounts and I was able to build up a ton of followers for it.

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Innovation With Applications

Innovation will almost certainly make it easier to succeed where others fail. If you don’t innovate during these tough times, your product line will get stale and your company will have a harder and harder time differentiating themselves from all the others. But, by doing something unique that shows off what an innovative business you are, it can give you the online image that you’re an intelligent, hip, and with it company that is going to keep getting better and better. But, how do you do this when you don’t want to spend a ton of money and time on research and development on products that may not earn more then they took to develop. Well, until the time comes to unroll your big innovation, you can opt for small innovative gestures that show your customers you really are on the leading edge. For that, Internet and social media applications can be a really easy way to get the right attention without too much in depth research or commitment.

Website Applications

Even if you don’t decide to develop your own, there are plenty of website applications you can use on your own website to give the impression that you are technologically savvy and innovative. If you have a stock market website, why not include some stock quote applications? If you are a mortgage lender, mortgage calculators make ideal tools to add to your website because they help your buyers determine how much house they can afford.

You can even hire someone to create special applications for your website to further promote some product. For instance, recently, a website called Telonu.com that offers reviews of employers also created an application that tracks the layoffs in the different companies. People who go to the site cannot only get an idea of how good they are to work for, but whether they are stable, growing companies or not.

Social network Applications

There is a great glut of applications on social media sites, like Facebook. But, there’s always room for one more, if it is genuinely innovative and engaging. These make an excellent foil to introduce new customers to your business and to interact in a manner that is non-threatening and friendly. Different examples of popular applications on Facebook are L’il Green which gets environmentally conscious people to build virtual gardens and save rain forest while they’re doing it. If an application is well accepted, it can spread across Facebook very fast, landing you in practically everyone’s inbox.

You can hire someone to produce a Facebook application or you can do it yourself. Basic ones are generally just a collection of images that are used to promote some concept and that are fun to send as gifts to others on the same online community site. Just downloading one application will often get you a link to produce your own application, should the mood suit you and you have a firm concept that promotes your business niche too. Don’t just go willy-nilly. Try to use the application to help provide exposure for some area within your business that is targeting a specific market niche.

Discover how a couple of social network marketers made $101,028.40 in only 9 months working 15 minutes a day. Check out the Social Networks Marketing video now!

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Personalize It To Sell!

Social networking is taking off big time with sites like Facebook and Twitter in the top five social bookmarking sites. These sites have produced new opportunities to reach people online, even market them, if you know how to do it correctly. One thing that it is possible to be sure of is that people who get on these websites enjoy the way it helps them define their self-identities. So, marketing to anything that helps them say who they are, what groups they belong to, and what values they uphold is a great way to build your contact list, and even in some cases, promote products that will appeal to this demographic.

Look At Me!

One way that Facebook and Twitter let you personalize the profile is by using your real name, or in the case of Twitter, a screen name. This draws attention to who that person is and helps to boost their self-image. In the same way, if you are trying to sell cups or calendars, if you have some way that you can include a personalization to make the item more custom, you will generate more orders. Everyone loves to see their name in print!

Generate A Group Identity

On Facebook, it is possible to set up a Facebook page for celebrities, businesses, and products. People then join these pages to become a group of fans that like the page or topic. Once you have a group of people together, it can be a great way to get a group identity together by creating interesting names for the groups, having interactive activities on occasion and creating social badges that show people as being a member of that group. This helps in promoting your group and your business as other people go to other social media sites. They can then identify themselves by saying they’re a member of that group or using some other form of badge or button that you provide to identify themselves with pride. Even if they never go elsewhere to promote your group, the fact that they are a part of a group that you started gives you a captive audience and relaxes many of the restrictions that you have for marketing in Facebook. You can’t spam others on their profiles with your offers, but in a group, the practice may be more acceptable if it helps to facilitate group activities and uphold group standards of identity.

Social Values That Sell

If you’re a non-profit organization trying to use social network to help generate contacts and promote some of your products, you can sell through the promotion of your social values. For instance, if you’re a non-profit that believes in environmental issues, it is possible to promote specific items in your product line-up, in a post to a group wall, that shows how that item helps to save the environment. Since people wouldn’t join the group of a social conscience site without having some of the same values, it provides the perfect trigger to create buying behavior.

Discover how a couple of social network marketers made $101,028.40 in only 9 months working 15 minutes a day. Check out the Social Networks Marketing video now!

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Is Your Online Branding Important?

As the social spaces grow, there are more opportunities to increase your brand awareness and build on solid customer referrals, but the flip side is that there are additional opportunities for negative publicity. For this reason, businesses should be very aware of their online reputation and how this can affect their position within the SERP’s. As search engines push for more personalized, user based results, consumer attitudes and recommendations become more important, and help to shape your brand online. Don’t waste this opportunity to manage your brand with Social Media.

As a business owner, you should be concerned with your online brand, and it’s important that you carry a consistent message and control the information that can be found online. There are literally thousands of online mediums where a consumer can praise you for excellent work, or bash you for sub-standard service. Your responsibility is to monitor and know what is being said about your business online, and respond in a timely manner to either praise, or criticism. The following steps will make your job easier and keep your brand out of the gutter.

Using Social Media to Manage Your Brand - 4 Quick Tips

Use a company logo or the picture of your PR rep for your Avatar. This will help you to make sure that you have a consistent image across all social sites, and ensures that the image associated with your social presence is worthy of representing your company.

You want all images associated with your site to be the same, or at least managed by your team. Control is the name of the game here, and you want to make sure that the images that will be associated with your business can be taken down at a moment’s notice, and that they do not portray your business negatively.

Keep your eyes and ears open - Monitor your company name, blog and industry. Social news spreads fast - good, bad or otherwise. It’s important to monitor your company name, web address and social profiles, and it’s equally as important to respond quickly when someone questions or challenges your reputation. It’s often possible to resolve disputes if you respond quickly, and before the negativity spreads. Tools for monitoring your name or web address include Google Alerts and Twitter Search, among others.

Avoid accidental branding - It’s easy to wander through the social media scene without a clear cut message or purpose, and it’s also a bad idea. Everything you publish online is visible to the public, and remains there as long as the web property is live. Make sure that you are in control of the message you are delivering, and ask yourself if your post or image is something you would want a family member, friend, potential employer to find. If the answer is NO, then you probably shouldn’t publish it. People lose their jobs over Facebook pictures or blog posts, don’t let that happen to you or your business.

Want to start a Social Media Campaign to Help Your Brand?

For building relationships online and promoting your business, social media sites may very well be the best thing since email, but you have to do it the right way. Rather than jumping blindly into social media, it makes sense for a business to strategically plan their course of action and take into consideration the big picture.

Social media can reap huge benefits for the right business, with the right approach. Make sure that you are setting for the correct plan for social media so that you can not only manage your brand, but create lasting relationships with your consumers that will resonate for years.

It’s better to avoid social media than do it wrong. Hopefully these tips will help your business get started!

Want to find out more about Social Media Brand Management, then visit HighPoint Search Marketing to see all of our Search Marketing solutions.

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The key when you are trying to make money online is traffic. Setting up your site in right way requires an good presence on the web and building up your web presence is massive amounts of web traffic. Makes sense doesn’t it! The more knowledge you have about the web and your product the easier it will be to bring the traffic to your site. Finding the same techniques that the web masters use to drive serious web traffic to their website is detrimental to your work.

The best way to top search engine rankings in your niche is through social media networking, which is the #1 web strategy. Media marketing is a form of viral marketing that builds you yourself and your brand awareness and will increases your visibility. This is popular because it yields a lot of traffic in the form of new and repeat visitors.

An advantage of social media are that is will attract large volumes of primary and secondary traffic to your website and attract a bigger volume of high-quality editorial links. There are steps to be effective in social media marketing, The first is you! Letting people get to know who and what you are in the sense of where you are and how to find you. Basically you are giving people your business card per-say. Social media is using your blog, Facebook, Myspace, or website to do this. There is no interaction at this stage, but this is vital in bringing traffic to your marketplace, or website. If the people don’t know who you are they will not trust you.

Next part is how your customers or clientele will identify with you. This is the part where they will bet to know who you are and what you do and then unite with you and your company. The goal here is to make it easy for your customers to bookmark you and follow your blog while using there tools. There are a number of social networking sites you can use for this. All you need to do is type it in your search engine, which ever one you use whether it be Google, MSN, or Yahoo, it doesn’t really matter. I do prefer Google as they have a marketplace that you can set up with a blog, merchant center, and several other useful tools.

This is a service you provide so visitor-initiated interaction is something that you will have to do. People will ask you questions or send you opinions and you need to respond otherwise you are not going to keep the people that have visited you. That is the common sense part of this, You are promoting yourself so if you do not interact with the people that are following you they won’t trust you. There is that word again “trust”. Your goal is to make them feel that you are there for them. This is vital because you can only win customer loyalty only by providing excellent service. You do this by asking your customers, building a following on a forum where you can interact with customers is another idea, also going to conferences or organize your own social gatherings, and interacting with people through websites like Myspace, Facebook, and others out there

Many people don’t use social marketing because of laziness or don’t believe this brings good results. Working is working whether you work for someone or yourself, your productivity depends on your willingness to interact with people especially in social marketing. If you’re prepared to work, you have already beaten 90% of your competition! Success does not always come with hard work, it is smart work, which means you need to drive the traffic to your site.

Don’t you buy anything online, make sure you check out this free information This and other unique content ” articles are available with free reprint rights.

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Various forms of marketing tools are used by the internet marketers in order to boost up the online businesses and attract more users creating more inbound links. Apart from the content marketing being very trusted and reliable approach of online business there still are many strategies coming up. Alike content writing another method which has been proved a very profitable marketing strategy is the networking media. In order to earn more money from web marketing, you need to combine the two elements in order to attain successful results.

Promoting through content writing is no more restricted to writing one article and posting it on web hoping readers to read it. Today it has led to be a difficult thing to do. It is necessary that you must have efficient article management and great promotional skills. High page ranking on leading article submission websites and directories can be achieved if you have an impressive profile on them. It is also required that author information should possess the related site links and key words so that your article can serve you good benefits.

You are also required to understand the significance of summary while publishing the articles on web. Synopsis written by you must be attractive enough to tempt the readers to read the article further. Another thing on which you need to pay attention too is the title. Title written by you must be fascinating and also include the highlighted phrase of article. You can add value to your article by this. Many times your articles will be termed as professional stuff therefore it is important that you ensure that there are no mistakes in the article.

After this another marketing technique that needs to be paid attention too is social media promotion. All kinds of social media sites and social bookmarking sites are part of promotions through social media. The activities that are highly done on web people would also like to go for it. As a marketer you need to grab this opportunity and take the rewards out of it. The users of these sites will visit your site if you are the one that is portrayed to be gained more attention on these sites. In this way you will be gaining traffic to your site. Social networking sites like Facebook, Twitter and many more have top page ranks and so you can receive quality incoming links.

All these strategies can do wonders for your online campaign but as you would understand, you’ll require planning things in advance. It would be very difficult for you to deal with things that come on the spot. Since there is a lot of competition on the internet, you have to be aware about the latest developments in the field and the trends that users are setting. You will be able to achieve results in a short period if these activities are carried out properly. Making use of these two techniques will not only give you access to the traffic throughout the globe but also help to gain profit and prospects through the web.

I’ve been using these social media techniques to help promote my pages. For instance I brought a ton of social visitors to my Aweber review blog by submitting the pages to sites like Digg, Mixx and Stumbleupon

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